Mistakes made by Online Marketers. Don’t make these mistakes and sabotage your promotional efforts
Today I am tackling one of the BIGGEST problems faced by new online marketers. The first mistake made by new online marketers is this:
Not knowing WHAT to market.
I talk to people daily, nice people who want to sell something online and earn some extra money. There intentions are good, they are motivated but they stumble right off the bat by not knowing what to market.
Here’s a quick guide for you on WHAT to Market: -Pick products to market that are DIGITAL. -Pick Reseller products from a reputable long-standing company that specializes in helping vendors connect with affiliates to sell products online -Pick products or affiliate programs that provide advertising copy, banners, and sales aids along with referral links so you can easily promote the products -Pick products that catch YOUR EYE! The second most common mistake made by new online marketers is this:
Not knowing HOW to market.
I am always surprised at the answer people give me when I ask how they are marketing online. Here is the third most common mistake I see new marketers making:
Not KNOWING WHERE to Market
Marketing is NOT simple but if you know what you are doing it can be. Market to the right people instead of the masses with solid products and you will get instantly better results.
Here’s a quick guide to knowing WHERE to market:
-Do a Google search to find sites related to what you are promoting, then target those sites for your marketing campaigns -Use every available niche market you can find and post there, this includes Forums, Classified Ad Sites, Banner Exchanges, Twitter and Social Networking and Bookmarking sites. Find the sites where your target market exists, then place low cost ads including safelist posts, banners, and classified ads. Are you ready for the fourth and perhaps most fatal mistake made by new online marketers?
Not knowing how to TRACK your promotional campaigns
If you are going to spend time and money to promote a product or service you MUST, you absolutely MUST know where you are getting your results. Smart marketers that get results know exactly the ad campaigns that get results, and the sources they came from.
Get an Ad Tracker Tool. The fifth common mistake I see online marketers making is very straight-forward.
Not being realistic or giving it enough consistent time and effort to see results.
I know we live in an instant gratification world but if you are new to online marketing you will need to be more realistic.